Overview

Three audiences, one product, built from scratch

Context

Jalasoft and Jala University run tech bootcamps across Brazil and LATAM. Students, teachers and administrators each had their own way of getting things done, and none of it lived in a shared tool.

Owned end to end

I ran the project solo: stakeholder interviews, synthesis, journeys, wireframes and every high-fidelity screen, built on the Jalasoft design system.

  • Stakeholder Interviews
  • Affinity Mapping
  • Value Proposition Canvas
  • Journey Mapping
  • Wireframing
  • UI Design
  • See the design system ↗
Elearn App on two phones and a laptop — login, course page and the bootcamp catalogue

Responsive from the start — phone and desktop

The challenge

Three problems that fed each other

The brief sounded simple. The research showed it was really three gaps, each one making the others worse.

Problem 01

Onboarding gaps

There was no standard way in for any of the three user groups. Everyone started differently.

Problem 02

Fragmented communication

Messages between students, teachers and admins travelled over ad hoc channels, so context was lost along the way.

Problem 03

Progress invisibility

Admins had no early signal for students falling behind, so help arrived after the problem had grown.

The core question

One tool, three needs

How do we give students, teachers and bootcamp coordinators each what they actually need, without building three disconnected tools?

Process

From interviews to high fidelity

Four phases, run in parallel across the three groups so that no single perspective shaped the product on its own.

Stakeholder interviews Affinity mapping & Value Proposition Canvas Journey mapping Wireframes & high-fidelity UI
Wireframe: LoginView wireframe
Wireframe: Admin welcomeView wireframe
Wireframe: New bootcamp formView wireframe
Wireframe: Bootcamp listView wireframe
Wireframe: Bootcamp set up, emptyView wireframe
Wireframe: Bootcamp set up, with students and teachersView wireframe
Wireframe: Add teacher to moduleView wireframe
Design Decisions

Key choicesand why

Three decisions came straight out of the interviews and shaped the product more than any single screen.

Decision 01

Rebalancing practice and theory

Students and teachers both asked for more hands-on work. The UI coursework moved toward heavier practice, while UX kept its theoretical rigor, and the course pages make that balance visible.

Student app on two phones, showing the course tracks Full Stack Developer, Quality Assurance, DevOps, Automation Testing and Mobile Development
Decision 02

Teachers own the content

Instead of central authorship, teachers upload their own curriculum. The people who know the subject control it, and students get a class view with progress per person.

Teacher screens on three phones: class calendar, a lesson with a voting poll and a ranked student list
Decision 03

A staged setup flow

Creating a bootcamp runs in steps: course, then stacks, then assignments. Each step keeps the context of the one before, so admins never lose track of what they are configuring.

Admin bootcamp setup on three phones, from the empty form to students and teachers added per stack
The design

Built on the Jalasoft design system

Typography, color and components came from the system, so the product feels like part of the same company from the first screen.

Jalasoft design system board with Manrope typography and the red, grey and blue color palettes

Foundations — Manrope and the Jalasoft color system

A field of tilted Elearn App screens: logins, course lists, lessons and the Jalasoft logo

Dozens of screens across the three roles

Student profile with points and the leaderboard on two phones

Student profile and leaderboard

Elearn App landing page on a laptop, with a UX/UI Design Training hero and an About the course section

Course landing page — schedule, what you will learn, certificate

Learnings

What Itook away

What Worked Well

Parallel research

Interviewing all three groups at the same time exposed structural gaps that no single perspective would have caught.

What I'd Push Further

Keep refining after discovery

Multi-stakeholder products benefit from iteration well beyond the first round of research. I'd plan more review cycles with each group.

Key Insight

Learning is its own design problem

Curriculum design asks for pedagogical thinking that goes beyond standard UX and UI patterns. Teaching the bootcamp myself made that concrete.

Outcome

Taught to 100+ students across LATAM

The curriculum behind the app was taught across 9 bootcamp cohorts, reaching more than 100 students in Brazil and LATAM.

The work led to two follow-up projects. Blueprint was the final project of the Jala University development degree, built by a large class of students, and I led and mentored more than 60 of them on its design. The other was an internal employee training program. That year, I was recognized as the best bootcamp teacher.

See the LinkedIn post →
LinkedIn post celebrating the end of the semester, with recognition badges for best bootcamp teacher